2024 AGF B2C
Global Events / Global Exhibition
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TENCENT 2024 AGF B2C
Global Events / Global Exhibition
Project Background
Tencent is responsible for the global co-marketing and publishing of Goddess of Victory: Nikke through its gaming brand Level Infinite. Since its launch in 2022, the mobile shooter RPG has gained widespread global recognition, generating over $100 million in revenue within its first month.AGF (Anime x Game Festival) is the largest subculture gaming event in Korea, showcasing a wide range of content centered around anime and video games. The festival features exhibitions and events from popular anime, games, manga, light novels, and virtual YouTubers, offering new and exciting experiences to fans every year.
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Our Solution
EIDETIC was responsible for the planning, production, and management of TENCENT's B2C exhibition booth. From key visual design to booth construction and brand application, EIDETIC seamlessly wove Nikke’s characters and narrative into an engaging, interactive experience.To enhance visitor engagement, the booth featured Nikke-themed cosplay, photo zones, and mini games, along with live performances reenacting key scenes from the game. With meticulous management of the entire exhibition, EIDETIC not only met but exceeded all anticipated KPIs, ensuring the remarkable success of Nikke’s AGF 2024 showcase.
- Creative Strategy & Attendee Journey Mapping
- Booth & Application Design, Fabrication & Construction
- Cosplay Costume Production & Event Execution
- Stage Management & Execution
- HR Management & Show Site Supervision
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